Quality generates trust, 

trust raises enthusiasm, 

enthusiasm captures the world

The Rhodesian Ridgeback was originally known by several names, most notably, the "LIONDOG". It was under the name of LIONDOG that the first noteworthy entry was made in the records of the Kennel Union of Southern Africa on 18 September 1924. 

Therefore the brand LIONDOG stands for authentic and proudly created in South Africa....coming soon!